MFTC Agro Technologies provides its customers with Hybrid seed sowing, cultivation, harvesting and Quality rice manufacturing under the brand name of Naubahar.

Through a joint venture between Meskay & Femtee Trading Company (Pvt.) Ltd (MFTC) and Wuhan Qingfa Hesheng Seed, MFTC is amongst the leading companies to set up two private coarse-variety hybrid rice research centres. The first station is a 200-acre farm established in Taluka Golarchi in District Badin, an area known for its ideal rice seed production climate. The second is a 14-acre experimental research station installed in Lodra, District Shikarpur. MFTCs IQS398, IQS749 and IQS938 high-quality hybrid rice seeds are marketed under the trademark brand name of Naubahar.